November

8:30AM

1:30PM

RSVPs Closed

Thank you for joining us!

Go Addressable 2022:

Advancing the Future of Television

Addressable advertising is on the rise, as advertisers across the industry recognize its importance for the future of tv advertising, but there’s still work to be done.

Whether you joined us in-person or virtually, we hope the insights shared on our stage left you inspired by the momentum fueling the adoption, scale and potential of addressable TV advertising in 2023 and beyond. We had an astonishing 538 register for the event, proving that interest is strong, and the industry is ready to #GoAddressable.

To help you keep the conversation going, please be sure to review the press release and infographic highlighting the results of our most recent study with Advertiser Perceptions on The Rise of Addressable Advertising.

In the weeks ahead, we’ll provide links to the on demand experience for those that missed our live program. In the meantime, please continue to follow us on LinkedIn and visit our GoAddressable.com content hub for additional content and insights.

The technology is here. The data is available. The industry is ready. It’s time to Go Addressable!

Agenda

8:30 AM

Arrivals and Networking Breakfast

9:15 AM

Welcome & Opening Remarks

Matt Van Houten, DIRECTV Advertising

9:25 AM

Keynote:
The Media Ecosystem

Evan Shapiro, ESHAP

A lively and unfiltered look at the ever-changing media ecosystem. Evan Shapiro, Media Universe Cartographer, will help break down today's media landscape: from key players and trends to future predictions, all with an emphasis on implications for the advertising industry.

9:40 AM

Addressable In Action

Buyer Perspectives

Kerry Flynn, Axios Pro (Moderator)

Kelly Metz, OMG

Samantha Rose, Horizon Media

Jen Soch, GroupM

A recent study Go Addressable conducted in conjunction with Advertiser Perceptions finds that nearly 2-in-3 advertisers are including addressable in their media strategies today. But are they aware of how to best leverage addressable TV advertising technologies, given the industry’s ongoing consumption shift from traditional to streaming platforms? Will the definition of success — and addressable as we know it — change? And how are marketers looking at the complementary nature between addressable and digital within their media mix? Join agency leaders as they discuss the benefits of addressable, how their perspectives have changed, and where they see it going forward.

10:10 AM

The Future of Addressable Measurement

Solving for Cross-Platform Solutions

Howard Shimmel, Janus Strategy & Insights, datafuelX (Moderator)

Lizzy Daly, Comscore

Helen Katz, Publicis Media

Ross McCray, VideoAmp

Brad Stockton, Dentsu

With measurement currency changing and TV converging across platforms, what does measurement look like in 2025 (and beyond)? Industry needs are continually evolving alongside consumer habits, meaning that the industry must prioritize defining acceptable marketplace standards. In this session, our panelists share their predictions of what the future of measurement will look like, offer best practices for marketers when evaluating measurement platforms, and discuss challenges & solutions in modern TV measurement.

10:40 AM

Networking Coffee Break

11:00 AM

Easy to Buy, Easy to Execute

Enter Interoperability & Automation

Chris Monteferrante, Spectrum Reach (Moderator)

Brett Hurwitz, Yahoo

Noah Levine, Warner Bros. Discovery

Adam Paul, LiveRamp

Joanna Thissen, OpenAP

The industry does not have one tech stack that connects all addressable inventory or audiences across platforms – and likely never will. There are, however, a number of ways that buyers can navigate addressable execution without wading through the technical complexities. Join our panelists in discussing the future of addressable TV, including their predictions on where the industry is headed and how we can continue to make it easier to buy and execute addressable TV at scale.

11:30 AM

Enabling Programmer Addressable

A Fireside Discussion

Larry Allen, Comcast Advertising (Moderator)

Seema Patel, TelevisaUnivision

In this fireside discussion, Seema Patel, SVP Data Partnerships, TelevisaUnivision, sits down with Larry Allen, VP/GM, Data & Addressable Enablement, Comcast Advertising to discuss what the realities of enabling national linear inventory entail: from sales strategies that maximize the value of inventory portfolios to the advances in enablement needed to make it easier for advertisers to incorporate addressable into their campaigns. They’ll also engage in a fast-paced, lightening round conversation covering the key themes, trends and takeaways from the day and highlight what’s needed to drive scale and truly go addressable.

11:45 AM

Closing Remarks

Kevin Arrix, DISH Media

12:00 PM

Networking Lunch

Speakers